Smile Asia
Art Directors: Wilmer Gómez, Alejandra Porcayo | Copywriter: Gustavo Yañez Ari Guevara
For people born with a cleft lip and/or palate, pronouncing certain sounds isn't just a challenge it's a daily barrier to communication.
What comes naturally to most is a constant struggle for them. That's why Lipography was created: a typeface that transforms this difficulty into a visual symbol of empathy and awareness.
Designed to reveal reality. Created to Change a life.
Lipography
